In life science we're always asking new questions, it's essential to the discovery process - and in order to provide correct answers and make informed decisions, accurate measurements are key.
The phrase “one measurement is worth a thousand expert opinions” rings especially true when it comes to drug development. The Drug Development process can sometimes be summarized in the saying “kill your darlings” – it is all about being able to review ongoing projects and processes, assess results, and say no to the things that do not work.